I have received an email from Kiniki, which actually answers some of the questions and thoughts posed on this forum. I'll only quote selected parts of it. It's almost like someone from Kiniki has discovered this forum (my earlier "are they 'aving a larf" topic) and is trying to put their side of the argument.
DOES LENGTH MATTER???
Well...yes! Actually it does.
No we don't mean that, we mean your underwear!
For many, underwear isn't important. You pop some on each morning and buy new ones when there are more holes than there are legs. To us here at Kiniki - underwear means far more!
Underwear should be comfortable, soft, fun and never detract or distract from your day. That is why we have perfected underwear for the last 30 years. Designing great underwear that can be worn by everyone.
These first few paragraphs show that they recognise that most men are not interested in the underwear they wear, but equally, some, like us here, are interested in what we wear.
This year we introduced 2 brand new styles to our ranges, the Trunk and the Boxer. In addition to our Hipster this now gives you 3 different lengths of underwear to choose from.
The Trunk is our shortest leg at 19cm. Perfect if you prefer a sportier, more fitted feel.
The Hipster at 24cm is our bestseller, available in a wide range of fabrics and colours. We sell 10s of thousands of these and the variety has never been bigger or better.
Then we have the Boxer, at 28cm. With no ride-up and made of our new SuperSoft Modal fabric these are an incredible pair to wear. Loved by the guys at HQ and with a smooth finish that has to be felt to be believed.
OK, but Kiniki, you actually do better than this, in that you have styles with 0 cm legs, namely g-strings and thongs. So why not advertise these styles as well, alert potential customers to the fact, and maybe enjoy a few extra sales for no additional expense.